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Website and .NET development - Manufacturing website

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When Whale Pumps partnered with BeingOnline their aspiration was to create a digital presence to reflect their standing as one of the world’s largest and most innovative manufacturers of specialist water, waste and heating systems.

Whale Pumps sell products across diverse market sectors from marine leisure through to level access showers for the domestic sector in territories throughout the world. Our ‘Discovery phase’ and information architecture interrogation helped define a portal style content hierarchy which allowed visitors to self-select product areas and go to more personalised market relevant content. Five separate content management environments were developed for the individual marketing teams to manage their own content using shared templates. Additionally a landing page and friendly URL strategy was devised to ensure the Whale Pumps marketing team were able to drive traffic directly to focused content and products. The delivery was supported by administrator training, documentation and Google Analytics training.


  • Information Architecture
  • UX Design
  • Responsive Design
  • Content Management System (CMS)
  • Email marketing
  • Google analytics & reporting
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They have been fantastic to work with and an excellent resource for strategic digital direction and technical advice on all things web related. The Etelligent content management system has given us absolute control over content and has proven easy to use. We have all really appreciated Being going the extra mile.

Whale Pumps