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Stena Line

Websites -, .ie and .fr – Website development
.NET Sitecore content management system

Stena Line Banner


With the ever evolving digital landscape Stena Line realised the need to update how they communicated to their stakeholders via their, .ie and .fr websites.

Not only did they want to improve the user experience across multiple devices by making it a responsive design site, they also set out to improve the functionality, enrich the content, tailoring it for relevant audiences, and to re-work the structure making the user journey from enquiry to online booking an informative and easy one. With more comprehensive route-based information, customer data integration, increased conversion, increased upsell and cross-sell opportunities (such as premium tickets, insurance, cabins, onboard shop items, meals), increased personalisation and self-service booking, Stena Line quickly met their revenue goals with increased bookings online.

BeingOnline worked closely with Stena Line’s internal technical team based in Sweden to develop and set up 3 websites using the CMS product Sitecore, providing UX consultation, copy and visual content, plus programming and testing of hundreds of responsive pages. BeingOnline continues to provide technical support to Stena Line in the ongoing update and maintenance of the Stena Line websites. 17 years together and still going strong…


  • User Experience
  • Content population
  • Design graphics & illustrations
  • Responsive Web Development
  • User Acceptance Testing
  • Sitecore consultancy and management
Stena Line MobileStena Line DesktopStena Line Tablet


Stena Line Ipad

I’ve worked with Being Communications for over 9 years now. They continually impress us with their responsiveness, professionalism and willingness to go the extra mile. We’ve used them for such a variety of online marketing and promotional activities it would be difficult to single one out, but in every case they’ve excelled in exploiting our in-house technology and blending it with their own as required. We feel that we have a very dependable and reliable partner for everything online.

Stena Line