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Stena Line

Staff Innovations Application

Stena Line Staff Innovations Banner


For over 20 years Stena Line has been the world’s leading ferry company, offering a range of fast and conventional ferry services within the UK and throughout Europe.

Last year, BeingOnline were commissioned to UX design, build and install an Innovations web application to help drive company growth by finding transformative ideas from their staff.

The application; multi-language and responsively designed for any web enabled device, harnesses the innovative suggestions of Stena Line’s 5,300 staff across the organisation’s 10 countries. It enables collaboration and development of those suggestions, while at the same time efficiently processing them through to implementation.

The application employs social media conventions, triggered internal emails, trackable e-learning and dashboard management reporting to help all staff get rewarded for submitting ideas.

So far over 1000 ideas have been submitted with 280 implemented; generating over 15 million Swedish Krona per annum.


  • Competitor analysis
  • Information Architecture
  • UX Design
  • Digital marketing strategy
  • Email marketing systems
  • Design graphics & illustrations
  • .NET application development
  • Content Management System (CMS)
  • Back-office Integration
  • E-learning courseware
  • Online video
  • Hosting integration


Stena Line Innovations MobileStena Line Innovations DesktopStena Line Innovations Tablet

I’ve worked with Being Communications for over 9 years now. They continually impress us with their responsiveness, professionalism and willingness to go the extra mile. We’ve used them for such a variety of online marketing and promotional activities it would be difficult to single one out, but in every case they’ve excelled in exploiting our in-house technology and blending it with their own as required. We feel that we have a very dependable and reliable partner for everything online.

Stena Line