Insurance Website and .NET CMS
Autoline recognised the transactional nature of their website and the need to partner with an agency who would optimise user journeys to help customers fulfil online tasks as easily as possible.
The new website underwent a thorough UX review using heatmap tools such as Hotjar and customer journey analysis to see how users interact with content and signposting. The user interface is now intuitive, delivering significantly greater numbers of customers through to the transactional quote engine pages of the websote. The CMS and administration is developed on a .NET platform with secure, GDPR complaint, data capture and integration with the third party insurance quote engine. Hosting is delivered through a dedicated virtual environment to optimise performance.
- UX Design
- Content Management Systems (CMS)
- .NET application development
- Hosting configuration
- GDPR compliant