Being has launched the new ARUK website that has put research and the scientists at the heart of the battle to defeat dementia.

The site coincides with a new campaign launched in the UK to increase the "pitifully low" investment in dementia as research shows more people fear being diagnosed with the debilitating brain condition above anything else than fear cancer or death itself.

Currently 820,000 people in Britain are thought to suffer dementia, progressively losing their memory and struggling to cope with everyday activities. The most common cause is Alzheimer's disease.

A million people are likely to develop the condition within the next 15 years as the population ages and 1.7 million will be living with it by 2051, placing a significant burden on informal carers, the NHS and care homes.

A YouGov poll of more than 2,000 people found that 31 per cent feared dementia the most as they grow older, compared with 27 per cent who were most scared of cancer and 18 per cent who feared death itself more than anything.

Being are providing the Alzheimer's Research UK, formerly known as the Alzheimer's Research Trust, with a range of digital assets to help get the message through that dementia costs the economy £23 billion a year, more than cancer (£12 billion) and heart disease (£8 billion) combined and that investment in scientists and science holds the only key to defeating dementia.

www.alzheimersresearchuk.org