The article entitled " Marketing Broadcast on behalf of the Digital Party!” looks at Being’s role in the Liberal Democrats’ surge in the national polls. 

The article refers to learnings on engagement from the web campaign run by Barack Obama’s team in the US presidential elections and also references several independent online research reports which praise the LibDem digital campaigns. Peter Ellis , MD of Being, comments “We hope this sample of our work  will help clients better understand the power of digital for more targeted marketing communications.” 

A copy of the full article is attached. 

BeingBusinessEyeMay2010.pdf (763.29 kb)