Etelligent, Being's email marketing application, celebrates it's seventh year in the UK mainland marketplace back where it all started - Technology for Marketing Exhibition and Conference, Earls Court, London. In that time customers such as SouthBank Centre, Royal Shakespeare Company and Sony Pictures have benefited from Etelligent's rich feature list.
Here are some of insights into the trends in e-mail marketing and how Etelligent leads the way! And if you want to see the product live or find out more visit me at Stand H14, 24-25th Februrary 2009, EarlsCourt 2.
Email marketing is being taken more seriously.
More marketers are taking on the mantra of “right person, right message at the right time”, rather than “send out a load of messages to everyone on your database and hope some of them work”.
Etelligent is helping businesses become more adept at targeting campaigns. With Etelligent it is now much easier for marketers to easily create engaging messages, segment their databases, integrate with web analytics software such as Google and automate messages based on consumers’ activities.
If done correctly, email marketing can be a highly cost-effective way to generate new revenues and repeat business.
Etelligent originated from a wealth of knowledge and understanding email marketing to help achieve more leads and more sales. We can help businesses start to put together well-planned email marketing campaigns and use Etelligent to target and send to generate high response rates. The measurability of the medium and Etelligent means that those benefits can be demonstrated in tangible terms.
Your email marketing campaigns can be created through a fully-managed or on demand hosted service, and/or through an in-house system. This is a play-off between cost, scalability and control.
We at Being have the flexibility to meet your needs. With Etelligent's consultancy service you can get as much support as they want or as little as they need.
From tactical recommendations to creative production, our service can co-ordinate the resources that are required to support a campaign.
Email is much cheaper, more measurable and can be better targeted than traditional direct marketing.
Email transmission has gradually been commoditised. That’s why Etelligent allows marketers to expand their email activities or spend more money on increasing the efficiency of their existing campaigns.
Sending out the right messages at the right time can also help retain customers – retention is much cheaper than acquisition.
Etelligent email marketing is highly targeted and measurable and each campaign gives you the chance to analyse customer insights to see which offers and products individual customers are interested in.
Email marketing is becoming less about bulk transmission and more about improving response rates through targeted, personalised communications.
Etelligent automatically delivers different content to different audience type based on preferences or even previous behavioural trends. For example by clicking on a similar interest based link allows Etelligent to record that interest for future targeting.
As well as a wealth of research, Etelligent shows that more relevant, personalised content and messages provides uplift on response!
To many consumers, email marketing is still closely associated with spam.
Etelligent follows best practices (eg from such having a clear unsubscribe option and processing unsubscribe requests automatically to being approved by ISP’s and providing deliverability reports). This can lead to highly effective campaigns that improve your relationship with customers.
Despite increase in email marketing, many could be using email marketing more effectively, in a variety of ways.
For example, Etelligent allows automated online customer communications such as triggered email marketing targeting customers at different points in the customer lifecycle.
If some time (and we can help) is devoted to setting up these communications rather than constant bulk campaign emails, this can give relevant, responsive communications in the context of the customers position in their relationship / lifecycle with the company.
We can also help you set up a contact strategy should indicate the following:
1. Frequency (e.g. minimum / maximum once per month).
2. Interval (e.g. there must be a gap of at least one week or one month between communications).
3. Content and incentives
4. Links between online communications and offline communications.
5. A control strategy (a mechanism to make sure these guidelines are adhered to, for example using a ‘focal point’ for checking all communications before creation dispatch).
Although email campaigns can generate significant returns and are highly measurable, many marketers still do not track their ROI.
Etelligent e-marketing platform has a full range of reporting functionality that can measure all activity and can be integrated with Google Analytics to get 360 degree view of the visitor online and return on investment.