Skills

User Experience Design

• Visual Design
• Animation and Illustration
• Information Architecture
• Interaction Design
• Models and User Scenarios
  
• Functional Specifications

Digital Marketing

• Search Engine Marketing
• Online Partnerships
• E-mail/SMS Marketing
• Viral Marketing
• Proposition Development
• Content Creation
  
• Site Usability & Accessibility
• Relationship Management
• Survey Programmes

Solutions

• Web sites
• Rich Internet Applications
• Content Management System
• Application Integration
• Branded Experiences
  
• Prototypes and Concepts
  
• Advertising and Online Campaigns
• Data Capture Programmes
• Data Hygiene/Integration
• Contact List Building

The integration of Citybus, Northern Ireland Railways and Ulsterbus in 1997 led to a new approach to public transport under the new brand of Translink. The principal objective was to promote the transfer from private car to public transport on a sustainable basis and the co-ordination of bus and rail services.

The brief

In July 2000, Translink turned to Being to deliver an online presence that was forward thinking and dynamic in both design and content. The massive task required the delivery of a CMS that would allow Translink staff to update passenger and travel information as well as integrating third-party applications.

The result

Being not only provide the ongoing technologies that allow staff to make up-to-the-minute updates and integrates data such as the Journey Planner for coordinated services but deliver the highest of service levels built upon years of hard work and trust.

Online success continues as Being build extra functionality and products online such as weekly and  monthly tickets NIR Travel Short Breaks (Enterprise travel & accommodation), Student Discount Cards, Cross Channel Express Services and Enterprise Off-peak promotional fares and right up to the present day with a new service to major retailer IKEA.

The  website has to date won awards at the local Northern Ireland Web Awards, the National Institute of Logistics and Transport and the European Design for All Award.