We approach technology as professionals and with a passion.
Being is itself a community of 'early adopters' in a wide range of technologies.
Digital technologies transform themselves continuously. We can help you to get and keep the perspective you need to exploit them.
Our strategy for web development emphasises accessibility, semantic markup, and external stylesheet and scripting technologies.
We deploy web technologies in a layered fashion that allows everyone to access the basic content and functionality of a web page, using any browser or Internet connection, while also providing those with better bandwidth or more advanced browser software an enhanced version of the page.
Our core principles are:
- basic content should be accessible to all browsers
- basic functionality should be accessible to all browsers
- sparse, semantic markup contains all content
- enhanced layout is provided by externally linked CSS
- enhanced behaviour is provided by unobtrusive, externally linked JavaScript
- end user browser preferences are respected
Web pages created according to these principles are by their nature more accessible, because the strategy demands that basic content always be available.
Additionally, improved results with respect to Search Engine Optimisation is another side benefit of a our approach. Again because the basic content is always accessible to search engine spiders, pages we build avoid problems that may hinder search engine indexing.