Being Communications

Smiths Group plc Web Site

Skills

User Experience Design

  • Visual Design
  • Animation and Illustration
  • Copywriting and Editing
  • Information Architecture
  • Interaction Design
  • Competitive Analysis and Research
  • Models and User Scenarios
  • Functional Specifications

Digital Marketing

  • Search Engine Marketing
  • Online Partnerships
  • E-mail/SMS Marketing
  • Viral Marketing
  • Proposition Development
  • Content Creation
  • Site Usability & Accessibility
  • Relationship Management
  • Survey Programmes

Solutions

  • Web sites
  • Rich Internet Applications
  • Content Management System
  • Application Integration
  • Learning Management Systems
  • Branded Experiences
  • Prototypes and Concepts
  • Intranets
  • RSS Feeds
  • Advertising and Online Campaigns
  • Campaign Microsites
  • Data Capture Programmes
  • Data Hygiene/Integration
  • Contact List Building

FTSE 100 Smiths Group PLC is a world leader in advanced technologies and deploy groundbreaking threat detection systems to protect passengers at airports across the UK and US.
Now, we're also keeping them at the forefront of e-communications technology.

The brief

The group turned to Being to deliver a web solution to help keep stakeholders informed with up-to-the-minute live market feeds and comprehensive online financial reporting, while ensuring that the appropriate quality, performance and compliance (web, brand, corporate and regulatory) standards were met.

Smiths then used the SiteMorse service to evaluate the results, analysing Key Performance Indicators (KPI) to measure customer website experience, regulatory compliance, and overall effectiveness.

The result

Based on the core KPIs like functional errors (eg broken links), accessibility, page download speeds, code standards and missing metadata, Smiths jumped an incredible 54 places in the FTSE 100 website ranking, up to No 1 in February 2008.

Smiths Group remains at No. 1 in SiteMorse's survey of FTSE 100 company websites.

Being Catapults Smiths to No.1 in Web site charts

Download Press Release

Smiths Group PLC benefit from online reporting approach

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Smiths deploy Being's LCMS to ensure compliant workforce

View 'Learning for Corporate Communities' Download Functionality PDF

Track Record

Being has a strong track record in delivering strategic, accessible, SEO and content managed solutions.

Our Services

We specialise in online branding, web development, e-mail marketing, e-commerce, online advertising, online reporting and learning management systems.

Further Information

Being Communications Ltd. Reg in Northern Ireland 39093 Reg Office: Channel Wharf Unit 3 21 Old Channel Rd Belfast BT3 9DE. VAT No. GB 769 8800 67.