Skills
User Experience Design
- Visual Design
- Animation and Illustration
- Information Architecture
- Interaction Design
- Models and User Scenarios
- Functional Specifications
Digital Marketing
- Search Engine Marketing
- Online Partnerships
- E-mail/SMS Marketing
- Site Usability & Accessibility
- Survey Programmes
Solutions
- Web sites
- Rich Internet Applications
- Branded Experiences
- Application Integration
- Prototypes and Concepts
- Intranets
- RSS Feeds
- Campaign Microsites
- Data Capture Programmes
- Data Hygiene/Integration
- Contact List Building
Smiths is a world leader in the practical application of advanced technologies. Through its three divisions – Smiths Detection, Smiths Medical and Smiths Specialty Engineering – Smiths delivers products and services for the global threat and contraband detection, medical devices, energy and communications markets. Smiths brought their highest standards to the all aspects of their digital communications.
The brief
As a company Smiths recognise that every 'touchpoint' with the company is an opportunity to build brand value and increase investor confidence. And in an era of heightened corporate governance and responsibility Smiths sought to ensure that their online presence met web standards and legal requirements as well as negating any exposure the business may have to reputational risk.
Smiths had previously turned to Being to deliver a .com web solution to help keep stakeholders informed with up-to- the-minute live market feeds and comprehensive online financial reporting, while ensuring that the appropriate quality, performance and compliance (web, brand, corporate
and regulatory) standards were met.
Smiths wanted to maintain this level of accreditation and ensure that publishing their annual report online met all statutory requirements and also take advantage of the unique opportunities this medium offers in building positive relationships with shareholders.
The result
Being has developed systems to help make a complex online publishing process easy.
Smiths Group plc has taken the advantage that the web presents to improve communications with investors and provide substantial cost savings to the company and as well as environmental benefits.
Being and Smiths looked to best practice guidelines provided by the Investor Relations Society (IRS) to ensure their online annual report was in line with increasingly stringent best practice and regulatory requirements as well as effectively communicating to shareholders.
The aim was to capitalise on new media and technology to help the stakeholder gain a better understanding about Smiths and performance based on business strategy. At Being we believe this is where the online reporting comes into its own – no longer constrained by the print environment it can be interactive, convenient and add value.
Our solution provides all types of users and stakeholders with a full HTML annual report which is easily accessed and searchable. Business strategy and review provide links to results. Links to the group website are also available to view the latest webcasts and up-to-the-minute corporate presentations.
Extractable Excel downloads relevant to each financial section are always available as well as 'cut-up' pdf's and a print basket where pages can be stored and printed out when ready.
And with our brand skills and expertise, the online report was consistent in style and tone with the printed version. Overall our approach makes the most of the medium applying the highest levels of interactivity helping to bring the content to life. In conjunction with www.smiths.com, www.smiths.com/ar07 and www.smiths.com/ar08 provides the platform to highlight key strategic messages as well as, rather instead of, providing fully transparent reporting.
The result is more than just a regulatory box ticking exercise but an information point that provides value to the shareholder, saves resources and ultimately builds brand equity.