Posted by Niall Westland
Thursday 08 December 2011
Tags: security, privacy, bbc newsline
Mike McKimm's report for BBC Newsline on the perils of cookies for your privacy and security was a bit sensationalist, to say the least. Here's what we think.
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Posted by Peter Ellis
Thursday 01 December 2011
Tags: digital marketing, e-mail marketing, customer journeys, user experience, measure
The adage ‘It’s not what you do, it’s how you do it that
makes the difference’ applies well to email marketing.
What’s the best time to send your
email?
Everyone has an
opinion on the best time to send an email to an audience to ma...
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Posted by Niall Westland
Wednesday 16 November 2011
Tags: social media, strategy, digital marketing
"Social Media" is still a term that's on everyone's lips and, if
you're in an SME, probably increasingly on your mind too.
The most common questions for any business are: What is Social Media? Should
we be doing it? How do we do it? What do we get out of it?
I tho...
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Posted by Niall Westland
Tuesday 25 October 2011
Tags: digital marketing, strategy, social media,
So you have thousands of fans on Facebook. Well done you.
But what does it all mean?
It takes just a second to click the “like” or “follow”
button – and that’s the problem.
For web users, “liking” a page on Facebook really d...
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Posted by Peter Ellis
Monday 12 September 2011
Tags: digital marketing, e-mail marketing, e-mail/sms marketing, integrated, interactive, social media, social networking, strategy
It’s been around a long time but there’s still a lot of new clever marketing thinking being applied to email marketing fuelled by even smarter technology. Peter Ellis of Being Communications continues his series of reports covering what’s ‘new’.
How social...
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