Being Communications

Smiths Group plc Web Site


FTSE 100 Smiths Group PLC is a world leader in advanced technologies and deploy groundbreaking threat detection systems to protect passengers at airports across the UK and US.

Now, we're also keeping them at the forefront of e-communications technology.

The brief

The group turned to Being to deliver a web solution to help keep stakeholders informed with up-to-the-minute live market feeds and comprehensive online financial reporting, while ensuring that the appropriate quality, performance and compliance (web, brand, corporate and regulatory) standards were met.

Smiths then used the SiteMorse service to evaluate the results, analysing Key Performance Indicators (KPI) to measure customer website experience, regulatory compliance, and overall effectiveness.

The result

Based on the core KPIs like functional errors (eg broken links), accessibility, page download speeds, code standards and missing metadata, Smiths jumped an incredible 54 places in the FTSE 100 website ranking, up to No 1 in February 2008.

Smiths Group remains at No. 1 in SiteMorse's survey of FTSE 100 company websites.

STRATEGY

  • Digital Health Check
  • E-Marketing Planning
  • Competitive Analysis and Research
  • Models and User Scenarios
  • Functional Specifications


DIGITAL MARKETING

  • Search Engine Marketing
  • E-mail/SMS Marketing
  • Viral Marketing
  • Data Capture Programs
  • Relationship Management
  • Survey Programs


TECHNICAL SOLUTIONS

  • Web sites
  • Rich Internet Applications
  • Content Management System
  • Learning Management System
  • Online Reporting
  • Application Integration
  • Prototypes and Concepts
  • Intranets


USER EXPERIENCE DESIGN

  • Visual Design
  • Branded Experiences
  • Interaction Design
  • Information Architecture
  • Models and User Scenarios

Track Record

Being has a strong track record in delivering strategic, accessible, SEO and content managed solutions.

Our Services

We specialise in online branding, web development, e-mail marketing, e-commerce, online advertising, online reporting and learning management systems.

Further Information