Posted by Adrian Lennon
Wednesday 09 February 2011
Tags: content management system, social media, web, etelligent
Being has launched the new ARUK website that has put research and the scientists at the heart of the battle to defeat dementia.
The site coincides with a new campaign launched in the UK to increase the "pitifully low" investment in dementia as research shows more people fear being dia...
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Posted by Adrian Lennon
Wednesday 16 December 2009
Tags: social networking, social media, digital marketing
If you still think social media have little to do with the serious business of b2b, think again. Web marketing expert Adrian Lennon begins a series of reports.
Many people outside the IT industry see social media as frivolous. They associate Facebook, LinkedIn and Twitter with frenzied ent...
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Posted by Adrian Lennon
Friday 20 February 2009
Tags: e-mail marketing, etelligent, customer journeys, digital marketing, personalised
Etelligent, Being's email marketing application, celebrates it's seventh year in the UK mainland marketplace back where it all started - Technology for Marketing Exhibition and Conference, Earls Court, London. In that time customers such as SouthBank Centre, Royal Shakespeare Compan...
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Posted by Adrian Lennon
Wednesday 04 February 2009
Tags: user experience, relevant, accessible, engaging
At Being we believe that on the world wide web, the brand is the experience and the experience is the brand. That's it. Simple really!The combination of rational and emotional factors of using a company's online services is what influences customers' perceptions of the brand. The total c...
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Posted by Adrian Lennon
Wednesday 04 February 2009
Tags: learning management systems, etelligent, learner journeys, personalised, e-learning
Over the past year we've seen the 'e-learning' and processes associated play an increasing role in our business and future development. E-learning is maybe too broad a term and we've now redefined our exciting new product as a Learning Management System for corporate communit...
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