Posted by Adrian Lennon
Wednesday 16 December 2009
Tags: social networking, social media, digital marketing
If you still think social media have little to do with the serious business of b2b, think again. Web marketing expert Adrian Lennon begins a series of reports.
Many people outside the IT industry see social media as frivolous. They associate Facebook, LinkedIn and Twitter with frenzied ent...
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Posted by Adrian Lennon
Friday 20 February 2009
Tags: e-mail marketing, etelligent, customer journeys, digital marketing, personalised
Etelligent, Being's email marketing application, celebrates it's seventh year in the UK mainland marketplace back where it all started - Technology for Marketing Exhibition and Conference, Earls Court, London. In that time customers such as SouthBank Centre, Royal Shakespeare Compan...
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Posted by Adrian Lennon
Wednesday 04 February 2009
Tags: user experience, relevant, accessible, engaging
At Being we believe that on the world wide web, the brand is the experience and the experience is the brand. That's it. Simple really!The combination of rational and emotional factors of using a company's online services is what influences customers' perceptions of the brand. The total c...
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Posted by Adrian Lennon
Wednesday 04 February 2009
Tags: learning management systems, etelligent, learner journeys, personalised, e-learning
Over the past year we've seen the 'e-learning' and processes associated play an increasing role in our business and future development. E-learning is maybe too broad a term and we've now redefined our exciting new product as a Learning Management System for corporate communit...
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Posted by Adrian Lennon
Tuesday 03 February 2009
Tags: development, investment, strategy, measure, personalised, integrated
All too often we've talked to companies who had no or little tangible return on the investments in digital media. When we dig further we find out that these companies either lacked the vision to align their online strategy with their overall business objectives or even more simply, did not ...
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