Increase revenue, reduce costs
We understand the challenges our clients face.
- As channel complexity increases, marketers are looking for more efficient and effective ways to manage communications and successfully ‘join-up’ web, email, mobile and social.
- Marketers seek an integrated approach to give them the all-around customer ‘visibility’ they need to be successful. However, smaller budgets combined with rapid technological advances create integration challenges that can often be difficult to overcome.
- Our clients trust us to develop digital strategies and to provide a range of flexible support services that focus on the right objectives and make the right technology investments most suited to their marketing needs.
- We help them understand and plan to maximise the benefits of ‘joined-up’ customer touch points – efficiently turning prospects into new customers and turning new customers into repeat customers.
We think smarter…
With our market experience we understand and enhance the value of data.
We know how to leverage relevant and engaging content to capture customer profiles and begin one-to-one conversations. We also translate what already exists into more useful insights to deliver meaningful, actionable, segmented communications that improve customer experiences.
We do smarter…
We know how to join-up web, email, mobile and social, turning prospects into loyal customers.
With our industry knowledge and years of experience we understand what channel to use and when in the customer lifecycle. We implement efficient one-to-one communications that build stronger customer relationships that increase revenue and save money.
All together smarter!
We bring ‘smart’ to the art of customer engagement.
We use data to create not just a snapshot of the customer, but a lifetime view that will improve with every interaction.
We deliver a seamless experience that will give customers what they want, when they want it.
We analyse customer preferences and attribute channel effectiveness against message type or cost to make every interaction count!
We turn enquirers into loyal customers
- Planned and built an integrated, multi-channel – web, email, mobile and traditional media – customer lifecycle programme to convert enquirers into customers
- Reached prospects and leveraged engaging content to convert enquirers and capture initial customer profiles with incentive-based messaging
- Implemented ongoing engagement processes delivering pre- and post-travel upsell and cross-sell activities for customer retention and growth
We turn partner leads into customers
- Planned and deployed web and email partner lead referral process
- Delivered ‘welcome’ endorsement programme recommending preferred product provider
- Developed an integrated, multi-channel prospect management and engagement solution to convert partner leads into customers
- Implemented active and inactive customer lifecycle contact strategy informed by rich reporting engine providing insightful customer preferences
- Attribution of channel effectiveness for retention and growth
We turn customers into repeat customers
- Created predictive, customer care lifecycle communications programme based on rich analysis
- Planned an integrated, multi-channel – phone, email, SMS and traditional direct mail – customer care management and engagement solution
- Enabling CRM system to auto-trigger cross-channel messaging based on customer preferences
- Designed rich reporting engine to analyse attribution of channel effectiveness for ongoing customer retention and growth
We turn uniformed audiences into lifelong supporters
- Delivered integrated, multi-channel – web, email and social – lifecycle programme to manage and convert uninformed audiences into lifelong supporters, funders and donors
- Implemented digital marketing distribution solution to maximise audience reach and conversion
- Deployed ongoing auto-trigger engagement communications delivering supporter value growth
We turn a global workforce into compliant employees
- Created and deployed cost saving, global, web-based employee lifecycle compliant learning solution
- Integrated existing HR system to welcome and engage employees via personalised learning centres
- Delivered compliant e-learning courses, auto-triggered based on employee profile, business requirements and location, with reminders and completion certification
- Deployed in-depth tracking and reporting suite
Built for purpose,
future-proofed for growth!
We deliver end-to-end solutions.
We understand that your brand is more than a website – it’s the totality of your interactions with prospects, customers, supporters and the community.
It’s hundreds of touch points that, together, give the opportunity to reach and build stronger relationships.
We bring these together through a seamless approach of planning, creative and technical experience, and most importantly, the intelligence we gain from analysing customer data to deliver smarter lifecycle solutions.